Google Tag Manager Server-Side — Parsing Event Data From Any Custom Vendor Request

One of the core components of a Google Tag Manager server-side container is the client. The client claims a request, handles the information associated with it, returns a response, and triggers the succeeding container logic . When the container is called, the client can pass information from the incoming event to the server-side container in the form of an event object. This post and the corresponding GTM server-side client template aim to explain and facilitate this process for any GET request. At the moment, the…