One of the core components of a Google Tag Manager server-side container is the client. The client claims a request, handles the information associated with it, returns a response, and triggers the succeeding container logic . When the container is called, the client can pass information from the incoming event…


Server-side tracking. The Ethereum of analytics. It is bound to happen — But it seems to be really hard to wrap your head around. …


The analytics community agrees: The launch of Google Tag Manager Server-Side is a significant milestone for the industry. Not only does it underline the paradigm shift towards server-side technology for analytics, it also has the potential to completely overthrow how organizations approach data collection and building their data model.

This…


As a Senior Digital Analytics Consultant at a leading international analytics vendor, I have been keeping a close eye on the current crusade of modern web browsers against cookie technology.

Turns out, there is a way to track individual non-signed in users without using cookies. I implemented it. …


It is common for people to explore what their data looks like. But have you ever wondered what your data sounds like?

Just like visualization helps you consume data through your eyes, data sonification does the exact same for your ears. Sonification can express data in a variety of ways…


Digital couponing is widely used among online shops. And rightfully so. Promotional discounts can be tools for user-attraction, incentivization, retargeting, upsell, or churn prevention.

Since there are so many promo codes floating around the WWW, some of which might be targeted campaigns, it is impossible for an online customer to…


Ever since I picked up my first Echo, the flashing ring of blue light has kept me on the edge of my seat. And after developing a handful of insanely meaningful Alexa skills and turning my lights on & off a few times, I started thinking about the bigger picture…


I moved to London a month ago. My daily trip to work takes me from East London all the way to the West on the H&C Line. Turns out, I am not the only one who spends a good part of their morning & afternoon with TfL. People are generally…


If you are a basketball-fan and you are also currently living outside the US, the behavior of the NBA.com website can be quite a pain. In Germany for instance, it automatically redirects to a German version of the site. And every sports-fan knows how much of a bummer it can…


I love basketball. I also love playing with data. And since the NBA is still on summer break, I decided to spice up RStudio with some NBA action. …

Nicolas Hinternesch

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