Posting occasionally over less than 6 months, a total of 22 videos, I ended up at almost 1 million views, 107k likes, 1.3k comments, and 11.4k followers. As a late millennial, I have always distanced myself from TikTok. Not being part of the target group anyway, it had been easy…

The new Piano Analytics data collection SDK and the server-side component of Google Tag Manager are a fantastic duo. Sort of like Stockton and Malone. Why? Combining the flexibility and the beautifully designed data schema of the PA SDKs with the brilliant usability and power of GTM, you can run…

Tableau is a neat data-driven visualization tool. But what if your Tableau workbook becomes the very object that you are looking to analyze? When a Tableau dashboard is part of your B2B service offering or your in-house deliverables, understanding its consumption is crucial: What are the most viewed workbooks, tabs…

One of the core components of a Google Tag Manager server-side container is the client. The client claims a request, handles the information associated with it, returns a response, and triggers the succeeding container logic . When the container is called, the client can pass information from the incoming event…

In this post, I will illustrate how you can move a significant chunk of an analytics implementation server-side and therefore considerably improve data accuracy and data control: With your existing client-side tagging setup Without using server-side Google Tag Manager and without necessarily getting any Google servers involved With an easy…

The analytics community agrees: The launch of Google Tag Manager Server-Side is a significant milestone for the industry. Not only does it underline the paradigm shift towards server-side technology for analytics, it also has the potential to completely overthrow how organizations approach data collection and building their data model. This…

As a Senior Digital Analytics Consultant at a leading international analytics vendor, I have been keeping a close eye on the current crusade of modern web browsers against cookie technology. Turns out, there is a way to track individual non-signed in users without using cookies. I implemented it. …

It is common for people to explore what their data looks like. But have you ever wondered what your data sounds like? Just like visualization helps you consume data through your eyes, data sonification does the exact same for your ears. Sonification can express data in a variety of ways…

Digital couponing is widely used among online shops. And rightfully so. Promotional discounts can be tools for user-attraction, incentivization, retargeting, upsell, or churn prevention. Since there are so many promo codes floating around the WWW, some of which might be targeted campaigns, it is impossible for an online customer to…