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Nicolas Hinternesch
Nicolas Hinternesch

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May 1

Implement Piano Analytics With Google Tag Manager Server-Side

The new Piano Analytics data collection SDK and the server-side component of Google Tag Manager are a fantastic duo. Sort of like Stockton and Malone. Why? Combining the flexibility and the beautifully designed data schema of the PA SDKs with the brilliant usability and power of GTM, you can run…

Analytics

5 min read

Implement Piano Analytics With Google Tag Manager Server-Side
Implement Piano Analytics With Google Tag Manager Server-Side

Nov 8, 2021

How To Track Tableau Dashboard Usage With Google Analytics, Piano Analytics or Adobe Analytics

Tableau is a neat data-driven visualization tool. But what if your Tableau workbook becomes the very object that you are looking to analyze? When a Tableau dashboard is part of your B2B service offering or your in-house deliverables, understanding its consumption is crucial: What are the most viewed workbooks, tabs…

Tableau

5 min read

How To Track Tableau Dashboard Usage With Google Analytics, Piano Analytics or Adobe Analytics
How To Track Tableau Dashboard Usage With Google Analytics, Piano Analytics or Adobe Analytics

Apr 25, 2021

Google Tag Manager Server-Side — Parsing Event Data From Any Custom Vendor Request

One of the core components of a Google Tag Manager server-side container is the client. The client claims a request, handles the information associated with it, returns a response, and triggers the succeeding container logic . When the container is called, the client can pass information from the incoming event…

Google Tag Manager

5 min read

Google Tag Manager Server-Side: Parsing Event Data From Any Custom Vendor Request
Google Tag Manager Server-Side: Parsing Event Data From Any Custom Vendor Request

Published in Level Up Coding

·Feb 18, 2021

First Party Data And Server-Side Analytics For Everyone: The Hybrid Model

In this post, I will illustrate how you can move a significant chunk of an analytics implementation server-side and therefore considerably improve data accuracy and data control: With your existing client-side tagging setup Without using server-side Google Tag Manager and without necessarily getting any Google servers involved With an easy…

Analytics

7 min read

First Party Data And Server-Side Analytics For Everyone: The Hybrid Model
First Party Data And Server-Side Analytics For Everyone: The Hybrid Model

Published in Level Up Coding

·Sep 17, 2020

Google Tag Manager Server-Side — How To Manage Custom Vendor Tags

The analytics community agrees: The launch of Google Tag Manager Server-Side is a significant milestone for the industry. Not only does it underline the paradigm shift towards server-side technology for analytics, it also has the potential to completely overthrow how organizations approach data collection and building their data model. This…

Analytics

8 min read

Google Tag Manager Server-Side: How To Manage Custom Vendor Tags
Google Tag Manager Server-Side: How To Manage Custom Vendor Tags

Published in Level Up Coding

·Jul 2, 2020

No Cookies, No Problem — Using ETags For User Tracking

As a Senior Digital Analytics Consultant at a leading international analytics vendor, I have been keeping a close eye on the current crusade of modern web browsers against cookie technology. Turns out, there is a way to track individual non-signed in users without using cookies. I implemented it. …

Digital Analytics

7 min read

No Cookies, No Problem — Using ETags For User Tracking
No Cookies, No Problem — Using ETags For User Tracking

Published in Analytics Vidhya

·Dec 12, 2019

Sonification — Listen To Data

It is common for people to explore what their data looks like. But have you ever wondered what your data sounds like? Just like visualization helps you consume data through your eyes, data sonification does the exact same for your ears. Sonification can express data in a variety of ways…

Data Visualization

3 min read

Sonification — Listen To Data
Sonification — Listen To Data

Published in The Startup

·Oct 17, 2019

Tracking Honey — How To Measure the Impact of Automated Couponing on eCommerce

Digital couponing is widely used among online shops. And rightfully so. Promotional discounts can be tools for user-attraction, incentivization, retargeting, upsell, or churn prevention. Since there are so many promo codes floating around the WWW, some of which might be targeted campaigns, it is impossible for an online customer to…

Ecommerce

5 min read

Tracking Honey —  How To Use Digital Analytics to Measure the Impact of Automized Couponing on…
Tracking Honey —  How To Use Digital Analytics to Measure the Impact of Automized Couponing on…

Published in AT Internet

·May 9, 2019

No More Eyeballs — The Impact of Voice on Digital Content Providers

Ever since I picked up my first Echo, the flashing ring of blue light has kept me on the edge of my seat. And after developing a handful of insanely meaningful Alexa skills and turning my lights on & off a few times, I started thinking about the bigger picture…

Voice Assistant

7 min read

No More Eyeballs — The Impact of Voice on Digital Content Providers
No More Eyeballs — The Impact of Voice on Digital Content Providers

Jun 3, 2018

Commuting is Life and Smiling is Contagious: How I Set Out to Make Everyone’s Day a Little Better on the Tube

I moved to London a month ago. My daily trip to work takes me from East London all the way to the West on the H&C Line. Turns out, I am not the only one who spends a good part of their morning & afternoon with TfL. People are generally…

Tube

2 min read

Commuting is Life and Smiling is Contagious: How I Set Out to Make Everyone’s Day a Little Better…
Commuting is Life and Smiling is Contagious: How I Set Out to Make Everyone’s Day a Little Better…
Nicolas Hinternesch

Nicolas Hinternesch

https://hinternesch.com

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